Troxell has been partnering with educators across North America for nearly 40 years in the planning, purchasing, and deployment of technology in pursuit of improved learning outcomes for students of all ages. I had the privilege of partnering with them on a full rebrand and upgrade to their marketing and catalog suite. Starting with their core offering for K-12 and helping them roll out their higher education expansion, we aimed to "educate the educators" on best practices for improving the student classroom experience.